I worked at a big gaming company, but the marketing department was small and I was mostly self-taught. Before, I never considered myself a numbers person. I knew nothing about the industry at the time, but I was happy to take a job that wasn't just teaching English!Īs time went on, I found myself wearing more hats, and I eventually ended up in a user acquisition role. It was mostly because I was a native English speaker and had a journalism background. I was offered a job at a gaming company in Seville to do community management, PR and website. How did you get started in mobile marketing? The game also includes many other features such as weekly events, daily challenges, trivia, bingo, grammar quizzes and multiplayer. In Word Life, players can relax and train their brains as they progress through the thousands of challenging levels and unlock different, beautiful backgrounds. I lead marketing strategy for Word Life, a crossword-style game launched in 2019. In your own words, tell us about the app(s) that you manage? Read Danika's latest article: " Making Ad Creative the Core of Your Mobile Marketing Strategy"
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